Pentingnya Fungsi Manajemen Make Up Artist dalam Promosi melalui Pemasaran Digital

Aida Salwa Evelyna; Arvy Rizqia Ardana; Melinda Lailatus Zahro; Silfa Ratna Dita; Sri Endah Wahyuningsih

doi:10.36312/educatoria.v6i3.1402

Authors

Aida Salwa Evelyna Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Arvy Rizqia Ardana Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Melinda Lailatus Zahro Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Silfa Ratna Dita Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Sri Endah Wahyuningsih Program Studi Pendidikan Tata Busana, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia

DOI:

https://doi.org/10.36312/educatoria.v6i3.1402

Keywords:

Make-Up Artist, Management, Digital Marketing, Personal Branding, Promotion Strategy

Abstract

Management plays a crucial role in supporting the effective promotion of Make-Up Artist (MUA) services amidst increasingly competitive digital marketing. This study aims to examine the importance of management functions in enhancing the effectiveness of MUA service promotion through digital marketing. The method used was a literature review, reviewing various scientific sources, such as books, journals, research articles, and other relevant references. The results of the study indicate that the implementation of management functions, including planning, organizing, implementing, and monitoring, contributes to the success of digital promotion strategies. Optimizing digital media through content management, strengthening personal branding, utilizing social media, and implementing appropriate pricing strategies are factors that support the competitiveness of MUA businesses. These findings indicate that strategically integrating management and digital marketing functions can increase promotional effectiveness and expand market reach for MUA businesses in the digital era.

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